UK charts: Mario is the third biggest gaming franchise

by Pierre Bell

Super Mario World SNES

Chart data firm GfK has published the thirty biggest gaming franchises in the United Kingdom which is the biggest video games market in Europe. Nintendo’s iconic Mario is the third biggest video game franchise after FIFA and Call of Duty. Other big games in the top ten include Rockstar Games acclaimed, Grand Theft Auto series, and also The Pokemon Company’s Pokemon games with the mainline games developed by Game Freak. You can view the top thirty best-sellers in the chart below.

“This is a fascinating list and anyone who has been following the development of the video game industry as I have will no doubt show little surprise at the sheer value, size, and breadth of this market.

“What was once seen as a niche sector is now an unquestionably mainstream market generating billions in revenue annually. The characters in these games have become much-loved heroes, from Lara Croft to Luigi and Mario, to Sonic the Hedgehog. Terms used in the franchises have entered our vocabulary, and there are more than a few gamers who could navigate their way around the outskirts of San Francisco from their time at the wheel of a stolen car in GTA.”

Dorian Bloch, GfK’s senior client insight director for Gaming. 

The UK Top 30 Selling Video Game Brands by Revenue

No. Name Title Count Series Start Publisher 1 FIFA 50 1993 EA 2 Call of Duty 32 2003 Activision Blizzard 3 Mario 109 1987 Nintendo 4 Grand Theft Auto 21 1997 Rockstar 5 LEGO 77 1997 Warner/LucasArts/TT Games/Eidos 6 Star Wars 113 1983 EA/LucasArts/Warner 7 The Sims 106 2000 EA 8 Pokémon 93 1999 Nintendo 9 Assassin’s Creed 27  2007 Ubisoft 10 Need For Speed 30 1994 EA 11 Sonic 55  1991 Sega 12 WWE and WWF 61 1987 Take-Two/THQ/Acclaim 13 Marvel 106 1982 Sony/Warner/Square Enix 14 Wii Fit 3 2008 Nintendo 15 Tom Clancy 72 1997 Ubisoft 16 Guitar Hero/DJ Hero 18 2006 Activision Blizzard 17 Pro Evolution Soccer 22 2001 Konami 18 Skylanders 6 2011 Activision Blizzard 19 Battlefield 30 2002 EA 20 Tomb Raider 31 1996 Eidos/Square Enix 21 Halo 15 2001 Microsoft 22 DC 43 1986 Warner/EA/Square/Telltale 23 Formula One 66 1992 Codemasters/EA/Sony 24 Gran Turismo 13 1998 Sony 25 Forza 13 2005 Microsoft 26 Harry Potter 13 2001 EA/Warner 27 Crash Bandicoot 22 1996 Activision/Vivendi/Sony 28 The Olympic Games 20 1992 Sega/Nintendo/Eidos/Konami/T2 29 Zelda 35 1987 Nintendo 30 PGA Tour Golf 46 1990 EA/Take-Two

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